Nike, the official apparel sponsor of the Board of Control for
Cricket in India (BCCI), has revealed the limited-overs uniform that
Team India will wear this cricket season.
Nike’s Team India kit draws inspiration from the passion and support fans have for the sport and the national team. The uniform is a striking contemporary blue, with a textured, premium finish.
Star India with the association with Team India cricket, is very clear on using the placement of its logo on the jersey to make the Star brand more salient in its viewers eyes. With the sponsorship rights from 2014 to 2017 and over 100 matches to be played, Star is clearly leveraging its association with sports and continuing to invest heavily on sports.
Nike’s Team India kit draws inspiration from the passion and support fans have for the sport and the national team. The uniform is a striking contemporary blue, with a textured, premium finish.
Star India with the association with Team India cricket, is very clear on using the placement of its logo on the jersey to make the Star brand more salient in its viewers eyes. With the sponsorship rights from 2014 to 2017 and over 100 matches to be played, Star is clearly leveraging its association with sports and continuing to invest heavily on sports.
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